Beyond Powerful Radio: A Communicator's Guide to the Internet Age―News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio


Extreame Savings Item! Save 41% on the Beyond Powerful Radio: A Communicator's Guide to the Internet Age―News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio by Focal Press at Book Sellers Union. MPN: 9780240522241. Hurry! Limited time offer. Offer valid only while supplies last. Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from


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Product Description & Reviews

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring!  Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads

Features & Highlights

  • Focal Press

Additional Information

Brand:
Focal Press
Manufacturer:
Routledge
Category:
Radio Operation
MPN:
9780240522241
Release Date:
2011-05-06
UPC:
000240522249
EAN:
9780240522241
Edition:
2
Author:
Valerie Geller
Publisher:
Routledge
Publication Date:
2011-05-08
Binding:
Paperback
Item Weight:
1.75 pounds
Item Size:
1.21 x 9 x 6 inches
Package Weight:
1.9 pounds
Package Size:
6 x 1.2 x 9 inches

 


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